Well unfortunately it is. Maybe not so quick that your seeing the color fade overnight but you've seen it continuously getting lighter over the last year or two. If not, then keep your eyes open because it is happening, especially if you live in a hot environment like here in Arizona.

There's not much you can do about it. Sure you can slow it down by parking in the shade, covering your vehicle or simply don't drive it in the daylight hours. The suns UVA and UVB rays make these as well as most surfaces fade and lose their color over time. 

Although we cannot stop the fading action of the sun, Vinyl Magic can help make that faded bumper and trim on your automobile, boat, and motorhome look like it did when you first brought the vehicle home. Vinyl Magic is easy to apply; simply wipe on with a lint free paper towel and that's it. For years Vinyl Magic has only been available to auto dealers, vendors, restoration and detail companies but now their secret is out and its available to everyone. Vinyl Magic restores bumpers, cladding, mirror backs, trim and makes molding look new again. Long lasting formula; one treatment will last for months, even after rain or washing. Vinyl Magic can be used on cars, truck, SUV's, R.V's or other vehicles. Bring the shine,  luster and beauty back to your cars current old, tired and worn looking bumpers, trim and other surfaces with Vinyl Magic.